Social Gifting is here!

Today we’re launching a new feature: Social Gifting. When you buy a video with social gifting enabled, you get your copy plus three free rentals to pass on to other people. People who receive a free gift are encouraged to buy a copy so they can share with 3 more friends. It’s all the modern magic of watching your favorite stuff on the Internet, meets the good old days (c. 2005) when you could loan your favorite movies to your friends.

Traditionally, retailers of digital content have gone to great lengths to make their products hard to share. We’re doing the opposite. Why? Because watching movies is a social experience. Being able to share something you love with your friends makes fans happy and helps grow the audience for your work. That’s a win-win.

“Account sharing is a pervasive phenomenon,” says VHX CEO Jamie Wilkinson. “The solution is not to block sharing, because sharers are people who are using your product and falling in love with it. The solution is to build sharing into your product.”

This is our way to bring sharing out of the world of physical goods and into the digital era. Check out Kickstarter-legendary doc series The Double Fine Adventure, indie drama The Ever After, and Japanese animated nun-wrestler love story Kick-Heart to see it live in action.

VHX publishers, you can turn on social gifting in just a click! Visit our Forums for suggestions on how to make it work with your fans.



Taco slash gaming night night at our place yesterday

Thanks for the tacos & Goldeneye. <3




Selected stills from Phase IV, a gorgeously filmed sci-fi movie from 1974, directed by Saul Bass (sadly his only feature film). Cinematography by Dick Bush. Highly recommended. (Amazon link)



That kid’s a natural


Our Hottest Year, Our Cold Indifference


According to the latest set of data, 2014 was the hottest year on record. Amy Davidson writes:

The new numbers are so striking that they surprised even climate scientists; 2014 was, in science parlance, “an El Niño neutral year.” El Niño is one of those “natural” forces that climate deniers say can account for fluctuations and for warming the ocean up; a reply might be that man-made climate-change may come to affect even the oceans’ currents.

Photograph by Kadir van Lohuizen / Noor


I was wondering the same thing. Why would that be there?



2014 Rewind:  Last year in video

What happened last year at VHX? We counted some numbers for publishers and audiences.

More people are watching
The number of VHX customers almost tripled over 2014. And we hit a big milestone: Now over one million users have watched a video on VHX. Among the most watched titles were Camp Takota, and webisodes by Black & Sexy TV, both “Internet native” success stories. Go, Internet!

You’re selling more
We’re excited to see 30% increase in average purchases per day! Here’s a cool thing: now a greater percentage of our publishers are pulling in impressive sales numbers, so revenue is much more evenly distributed across sellersCheck out our Marketing Best Practices for ideas on how to boost your own numbers in 2015!

Your community is growing
New publisher sign-ups tripled! Our community is growing fast, and you’re in ever-better company. Log into the Forums for inspiration, consolation, and swapping smart ideas with your fellow VHXers.

How VHX fans watched video

How and where did your fans watch your work?
Late in 2014, we launched Rentals! 14% of customers chose to rent when they had the option. Not offering rentals yet? Set it up with one click.

70% of viewers watched in the US, with the rest tuning in from around the globe. (Hint: Broaden your audience, make everyone happy — make your videos available worldwide.)

Most people watched on their desktop. 19% used mobile and 13% used tablets to see your work. People still love options! That’s why we’re excited about the VHX iOS app, and all the ways to stream VHX videos to your TV. Your fans are already watching your work via AirPlay and Chromecast — Roku & more coming soon!

More stats forever and always at vhx.tv/stats!



We’re excited to announce that we’ve closed a $5M Series B fundraising round led by Comcast Ventures, with participation from many of our existing investors: Union Square Ventures, Keith Calder, Lerer-Hippeau Ventures, Lowercase Capital, Alexis Ohanian, John Johnson and others. Comcast shares our vision for building the best way to distribute video online, and we’re excited to be working with them and welcoming Comcast Ventures’ Sam Landman to our board.

Two years ago, VHX started out as two people and a comedy special. Now, we’re a team of 20. Our platform is feature-rich and constantly growing, with over 3,500 titles and $4.7M in total sales. Big 2014 launches like Dave Grohl’s Sonic Highways series, Kevin Spacey’s Now, Harmontown, This American Life’s second release, and some wildly inspiring Internet-native success stories like Expelled, Camp Takota, and Black & Sexy TV helped make last year an awesome one, full of promise for all types of video publishers who want to distribute their work directly to fans.

This round of funding will pave the way for a few major goals. First, apps! Just last month we launched our new iOS app with another app announcement soon on the way — two big steps in our push for the best watchability across all devices. And, community! With thousands of titles and over a million customers on the platform, we have the opportunity to better connect our buyers and sellers, and build the vibrant, creator-friendly network we’ve always wanted.

Write to us here or tweet @vhxtv.



TwoDots has a music studio now!

Sneak peak of the new Dots Music Studio, where uprighttrexmusic creates the music for TwoDots and our upcoming games



[results of a VHS camcorder circuit bend before i accidentally burned the board out and made magic smoke.]


Big News: iOS App & Library

Today we’re launching a major new feature: the VHX Library, a personal library for each customer to access and watch all the videos they own. It’s available on the web, and in our brand new VHX app for iOS, where you can browse your Library, watch videos, and beam them to your AppleTV. Or even better, sync to watch offline.

Let’s just say that one more time: Brand new, beautiful iOS App. YES. 

Don’t own anything on VHX yet? Get Star Wars Uncut for free so you can give the Library a test drive. Our co-founders Casey Pugh and Jamie Wilkinson won any Emmy for Uncut before starting VHX, so it’s dear to our hearts. Grab it here (or gift it), or check out this huge handful of other recommendations.

We are die-hard film & TV fans. We’re constantly thinking about how to build the best digital version of the DVD collections that used to line our shelves. The iOS app and Library mean your videos are even more accessible. Shout it out to your customers — now it’s even easier to watch your work absolutely anywhere.

Download the app, visit your Library, and let us know what you think: Email us or tweet @vhxtv!

VHX Library



how long has he been there


We just submitted our first app!! (at VHX)




The Empire Uncut Director’s Cut is LIVE!

We received almost 2,000 submissions for Empire Uncut, and we had a blast watching each and every one. 

To choose the scenes for this Director’s Cut, we assembled a team of 20 Uncut superusers, film experts, and Star Wars aficionados to be our panel of judges. After choosing their favorites, our awesome editors stitched it all together with the John Williams’ score. But choosing favorites was no easy task - this is the most creative bunch of fans we’ve seen yet. If you watch carefully, you’ll see that we’ve included more fans in the movie than the original 480 scenes. Our editing team, Todd Roman & Bryan Pugh, took a lot of care to make this one special, so we can’t wait for you to see it. 

We are extra excited that the Director’s Cut is posted on the official StarWars.com site and YouTube channelThat means that even more fans in the Star Wars Universe will be able to watch your amazing work. 

It’s impossible to include everyone in this cut of the movie, which is why we made this an interactive online project. All the scenes will continue to live on forever at StarWarsUncut.com.

Thank you all for your amazing work and passion. We’re not sure if we’re going to do a Jedi Uncut, but if we do, we hope you’ll be there. Special thanks to Lucasfilm and Mickey Capoferri; our producers KK Apple, Ivan Askwith, Bryan Pugh, Casey Pugh, Todd Roman, Jamie Wilkinson; and our supportive friends and family. 

Your scruffy nerf-herders, 
The Uncut Team


How many dogs are YOU today?

Hai, I'm Casey. I'm a creative technolgist.

I co-founded VHX.

I created Star Wars Uncut. In 2010 we won an Emmy.

In the past I helped make Boxee and Vimeo.

me at caseypugh dot com

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