Biked 40+ miles to Stone Mountain. We did not stay for the laser show. (at Stone Mountain Park)



This week, a group filmmakers in the VHX publisher community came together to launch something pretty cool: The Creativity Bundle. For the coming week, you can pay what you want to own four documentaries that each journey into the inspired minds of trailblazing artists. The digital package includes Gary Hustwit’s Helvetica, Lisanne Pajot and James Swirsky’s Indie Game: The Movie, Faith Levine and Sam Macon’s Sign Painters, and Neil Berkeley’s Beauty Is Embarrassing. And these guys don’t hesitate to admit that they’re huge fans of each other’s work.

Check out the Creativity Bundle here.


starwarsuncut - The Empire Strikes Back, starring a cast and crew of almost 5,000 people. Coming soon. 🌌

Fun fact: There are 330 Lukes, 230 Hans, 223 Leias, 178 Chewies, 144 Vaders, 133 C-3POs, 123 Yodas, 90 Landos, 77 RT-D2s and 1 Ackbar.



Table Topography: Wood Furniture Embedded with Glass Rivers and Lakes by Greg Klassen



When you buy video via VHX, it’s yours to watch as many times as you want, whenever you want, forever — on whatever device. To watch on your big-screen TV, you can just download the file from VHX to your computer and transfer to a smart TV, Apple TV, or XBox via thumb drive.

But now, if you’ve got a Chromecast, it’s even easier — Rock our new Chromecast integration to stream directly to the big(ger) screen. Literally two clicks! Check out the easy setup over at

You could stream to a tinier screen, too.


Introducing: VHX Stats

We’re big believers in transparency and knowledge-sharing, and it’s time to put our money revenue stats where our mouth is. Today we’re launching VHX Stats, which will update daily, so you can watch the market grow as more people sell films and video content directly to fans.

The numbers that we’re putting out into the world so far are:

  • Number of titles for sale
  • VHX total gross revenue
  • Number of total transactions
  • Number of customers who’ve bought more than one title from VHX (something we want to improve)
  • Sales by geographic region

…with more to come. Creators want to have a conversation about the economics of selling their work, and this is our small contribution. Take a look, ask questions, and help us make it better.



Sell your film from one website, worldwide – even if you have multiple distributors in different countries. We’ll handle splitting up the payouts. 

Today we’re launching support for splitting revenue between multiple distribution partners. Why? Because publishers should sell their work everywhere: nearly half of all sales on the VHX platform come from outside the US, and films with worldwide distribution perform the best. Even though traditional film distribution deals are still built around specific countries, the Internet is global, and your audience-building efforts should be global too.

Here’s how it works: Instead of carving out rights or dealing with holdbacks so you can sell from your own website, include your distributors as partners within your VHX dashboard. Tell us who you’re working with, what the split should be, and whether it’s tied to geography. VHX keeps track of the location from each sale, and ensures that each partner receives their fair share. Everybody gets a monthly statement, and earnings are paid out via direct deposit or PayPal.  

Publishers get worldwide availability for their work, and all the data to go along with it. Distributors get a new channel of access to their audience. Fans get an easy, streamlined purchase experience, no matter where they live. And no more painful “Unavailable In Your Country” message.

This feature is still in private beta, so sign up and get in touch with us to get started.



We’re excited to introduce our new Updates feature, which lets you message your customers directly. Now you can share news, pictures, or clips as your project progresses. We find that the most successful creators are the ones who build and cultivate a relationship with their audience from the very beginning, and we want to make that as easy as possible.

Creating a new update will email all of your customers and subscribers, and publish a post to a new /updates page that’s now available on all VHX sites - Mad God and That Guy are just two examples. Anyone can read, subscribe, and comment on your public updates. You can also send private updates just for specific customers.

Read More

We’re making some cool stuff over here y’all.


Com Truise (at Webster Hall New York City)


Celebrating @KevinSpacey (at 583 Park Avenue)




Uncle Skeleton - “VHF” digital single now available.

1. VHF
2. VHF (Uncle Skeleton Framehouse Party Metamix)
3. VHF (Nahnee Bori Inner Hell Remix)
4. VHF (Sono Sanctus Buffalo Remix)
5. Forgiving Machine
6. Terra Hauta

Obviously I’m biased but this is a great one. Get it!

Can’t express enough how much everyone needs this as their new jam.



Introducing Pay What You Want

Your work is great, obviously. That’s why people want to buy it. But did you know that your content might be so unbelievably fantastic that people actually want to pay more than what you charge? Turns out, they do! 

Now VHX audiences have the ability to show their love with our new feature: Pay What You Want.

We’ve found that a third of customers choose to pay more than the purchase price when given the option, so give them that option! Sites typically see an increase of 18% in overall revenue, all because their audience wants to support their work. And if your content is connected to a social issue or charity, customers are likely to give even more.

It’s as easy as setting a base price for your packages and clicking a button. Price your content the right way, then let your audience’s generosity take over!




Teenage Mutant Ninja Turtles - Trailer

Surprisingly, this looks… not bad. The chances of me seeing this in theaters are greater than me seeing Amazing Spider-Man 2.

I’m disappointed by the lack of pizza.


TowerFall is the new office obsession.



New to the VHX platform? Get all kinds of ideas about selling your work with our Creators Timeline, a great first step for thinking through your strategy. 

(P.S. VHX is now open for everyone.) 



After two years we were finally able to capture the team in a photo.

Left to right:
Steve, Kathleen, Jamie, Casey, Chad, Michael, Kevin, Chris, Gina, Sagar, Charlie, Scott, Adam, Steven.


VHX is now open to the public

When we launched VHX, we never imagined we’d get to work with creators like Kevin Spacey, Dave Grohl, Ira Glass, and Aziz Ansari.

We’ve been in private beta the last two years, helping distribute feature films, documentaries, TV shows, comedy specials, concerts, lectures and more. We’ve helped launch Camp Takota, Upstream Color, Mistaken for Strangers, the Oscar-nominated The Act of Killing, and many more. VHX now has over 300 titles available for sale, over $3M in gross transactions, and almost 500,000 customers worldwide.

And we are so excited for our next moves. 

VHX is now open to the public. Anyone can sign up and start selling immediately. Our internet-video-shaped doors are wide open:

We are lowering our pricing. VHX is free to sign up and use, and we charge just 10% + $0.50 per transaction (down from 15-20%). No extra charges for credit card processing or anything – that’s everything. Transparency? Transparency. If you’re an existing publisher this pricing will be effective as of March 1st. 

Anything that used to be sold on DVD can be sold on VHX. Our platform works for a lot more than just film and TV. Faith, fitness, lifestyle, education…the list goes on. VHX also works for organizations both big and small: individuals, distributors, studios, networks, and more. Make a site to sell your work, distribute your project, and own the relationship with your audience. VHX is the technology platform that lets you run your own iTunes or Netflix. Your digital copies replace the old physical, anywhere in the world.

Check out our fancy new homepage to learn more and start building your site. Contact us with any questions or feedback. We can’t wait to work with you!

Hai, I'm Casey. I'm a creative technolgist.

I co-founded VHX.

I created Star Wars Uncut. In 2010 we won an Emmy.

In the past I helped make Boxee and Vimeo.

me at caseypugh dot com

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